Independent pharmacists, struggling to survive since Ontario introduced a series of major changes to the drug system, want patients to go to bat for them with the government. On October 25, the Independent Pharmacists of Ontario (IPO) launched a public relations campaign, including newspaper advertising and in-store materials, to urge patients to contact their local MPP or the Executive Officer of Ontario's Public Health Programs to let them know that they don't want to lose access to the health services that pharmacists provide.